Goal
Reduce the time from lead to cash
Solution
Red Hawk produced a 3D color chart for Shepherd Color to quickly locate pigments that meet their specific color, application and regulatory requirements. We deployed the software as a native iOS iPad application and a web-based solution – which allows the sales professional and prospect to visualize pigments in three dimensions. The vertical access is critical in determining the reflective quality of the pigment.
RESULTS
The 3D color chart provides a noteworthy sales advantage for Shepherd Color with:
- Product selection and visualization in 3D.
- The ability to log and compare with competitors.
- Product specifications and sample requests.
- Integration with ERP and CRM systems.