Goal
Drive sales of premium product
Solution
Red Hawk partnered with DeanHouston, a B2B advertising agency, to develop an iPad app that features a complex savings calculation tool. The app allows reps to estimate customer savings during sales calls with fleet managers and email the results for future reference.
- Potential savings are calculated.
- Product comparisons are provided to determine the best fit.
- Results are sent to the prospect’s email from the app.
RESULTS
The new caching solution has had a positive impact on consumers:
Better Buying Experience
DeanHouston has seen significant improvements in the customer buying experience.
Saves Sales Reps Time
Savings and product recommendations are automatically emailed to reference later.