Ohio State College Viewbook App
Web Application Takes New Approach to University Promotion
Goal
Provide personalized viewbooks for prospective students
Solution
Red Hawk developed a web application that allows prospective students to select areas of interest and generate a downloadable PDF to share with influencers.
Content is curated automatically based on their interests and combined into a branded PDF.
- Admin features allow OSU to easily manage content.
- Prospect’s information can be captured and retained.
- Personalized PDFs are auto-generated during the user experience and follow brand guidelines.
RESULTS
In three simple steps, prospective students of The Ohio State University can easily generate a viewbook specific to their interests, download a PDF or request that the PDF be sent to them via email. Simple, elegant and easy-to-use, this application is now being closely tracked by OSU to measure ROI. Other benefits of the viewbook are:
42 percent conversion rate
Eliminated traditional viewbooks
Reduced printing and mailing costs
Increased retention of website visitors
SCREENSHOTS
