AdvancePierre Foods Product Catalog Generator App
On-Demand Creation of Branded Product Catalogs Eliminates Errors, Printing and Shipping Costs
Goal
Automate creation of branded collateral
Solution
Red Hawk developed a web application that allows AdvancePierre Foods sales representatives to generate on-demand branded product catalogs specific to various market segments. Prior to the app’s development, only one product catalog was produced each year, created by a design team and mailed to sales reps. Human error and changes in product availability had to be resolved with a secondary mailing. The custom software solution streamlines the entire process.
- Integrated with product data (ERP) and digital asset management system (DAM) for product photography
- Integrated with existing security systems for user account management
- Branded PDFs are generated on-demand for multiple market segments.
RESULTS
Thanks to our web application, AdvancePierre Foods optimized their catalog workflow and reduced overall costs. The app:
Eliminated Human Errors
The data is 100% accurate.
Eliminated Costs
Labor, printing and mailing costs are now gone.
SCREENSHOTS
