Goal
Drive fan engagement
Solution
Red Hawk created a mobile-responsive SaaS web application for a client to package as an additional option for sponsors. The premise of the app is simple: get people’s photos to a screen for others to see as fast as possible. Fanzooka allows participants with wifi and/or cell connectivity to contribute content to one or more displays at events through multiple methods:
- A mobile responsive link that allows participants to post a photo
- Instagram or Twitter posts with event-specific hashtags
- Send pictures via text (SMS/MMS)
RESULTS
The sponsors achieved additional branding thanks to the immediate fan engagement. Notable benefits included:
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Significant Lift in Fan Engagement
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