Warsteiner "Elevate Your Summer" Sweepstakes Website
To appeal to its "young hipster" target audience, the US distributor for German beer-maker Warsteiner signed on as the Official Beer of Bunbury Festival 2014. Bunbury is a Cincinnati-based, nationally recognized summer music festival featuring more than 80 musical acts on six stages over three days.
Part of a full slate of promotional activities was a sweepstakes where people could register online to win a VIP Bunbury experience and other prizes. Red Hawk designed and built the website using responsive design, so it would scale appropriately for mobile and tablet devices, especially important to Warsteiner's smartphone - and tablet-toting target audience.
Red Hawk integrated with Warsteiner's prize fulfillment company by setting up a nightly automatic feed of data from the entry form and also integrated the site with Warsteiner's Facebook page.